PM 5: Personal Brand

This module is designed to walk you through understanding how important our personal brand is and more importantly, how we need to focus on what it represents. Our brand precedes us, it is used by others to describe us, in either a positive or negative way. Most people have not taken the time to think about their brand and what others experience of it. This is a concern as our brand largely dictates the opportunities we get in our lives and the way people interact with us.

Duration: 25 minutes

Learning Outcomes
- Have an understanding of the importance of articulating your brand
- Have a template for your brand and its realisation
- Understand the components that make up a personal brand